UX & UI Design that Improves Your eCommerce Performance
A Birmingham-based UX and eCommerce design agency focused on removing friction, improving journeys, and turning visitors into confident buyers.
UX design shaped by insight & experience
We combine visual user testing, best practice reviews and data analysis to understand where customers hesitate, get stuck or lose confidence. By blending research with years of eCommerce experience, we design UX improvements that make your store easier to navigate and more enjoyable to shop.
Smarter UX & design that improve eCommerce conversion
Before launching BrandAlley's Magento 2 site, we delivered a full programme of UX, UI and CRO improvements. By refining navigation, mobile layouts, search and site speed, we helped them achieve a 19 per cent increase in revenue and 14 per cent more transactions in 2023.
CROLeading retail and lifestyle brands.
Proven success for our clients
Brands across Magento, Adobe Commerce and Hyva partner with us for UX and UI improvements because the impact is clear.
A clear, structured approach to UX improvement
Audit & insight
Every project begins with understanding how people currently use your site. We combine GA4, Hotjar, user testing and hands-on UX reviews to identify friction in core journeys.
Get a Free Magento AuditHypothesis & prioritise
We translate our findings into clear, actionable improvements. Each recommendation is prioritised using RICE scoring so your investment is focused on changes that will make the greatest impact first.
Design & validate
Our UX and UI designers create visual solutions in Figma. Validation may include prototype reviews, usability testing or A/B testing depending on the scale of the update.
Implement & optimise
Once designs are approved, our development team builds the updates. We monitor impact through analytics, heatmaps and user feedback, refining changes where needed.
Speak to the teamCommon areas of UX & UI improvement
Checkout & basket
Clearer layouts and stronger calls to action reduce hesitation and increase completed purchases.
Navigation & discovery
Simplified menus and improved product hierarchy help customers find what they need quickly and confidently.
Mobile experience
Optimised layouts, touch targets and imagery give customers a smoother experience across every device.
Product interaction & upsells
Refined add to basket areas and meaningful upsells increase engagement and average order value.
Accessibility
WCAG-aligned design improves usability, trust and Lighthouse scores while making the experience more inclusive.
Performance & speed
Faster pages create better sessions, stronger SEO signals and higher conversion rates.
Ready to improve your store's shopping experience?
Great UX is an investment that pays back quickly. If you want a clearer, faster and more polished user journey, our UX and UI team in Birmingham can help.
Book a callExplore our client stories
Helping overcome technical limitations and unlock growth with custom Magento and Hyva solutions.